K-SWISS
Founded in California in 1966, K-Swiss is a heritage American tennis brand, known for on-court performance and off-court style
K-SWISS
On the Court
K-Swiss contracted LRA to develop an influencer seeding program, source and secure talent for upcoming brand campaigns, and introduce the brand to key business, production, and talent partners for a variety of projects
APPROACH
Rolled out the sports and entertainment seeding program
Introduced the brand to Baron Davis and Slic Media to produce the Dreamers and Doers project Watch Now
Advised on talent activation strategy
Sourced talent for brand campaigns and product launches including: Boyz in the Hood, Girl Scouts, NOH8, Heal the Bay, and the Black Voices and Startup content series
Ryan Mundy Watch Now
Obi Omile Watch Now
Brandon Williams Watch Now
